Successful brand development calls for both creativity and branding research.
Just as great chefs, potters at the wheel, or artists in their creative process both evaluate and create at the same time, successful brand development requires the same blended intuitive and analytical mindset.
Marketing research consultants & strategy experts distill 10 key marketing research tips to help decision makers find promising market opportunities, generate and evaluate new products, refine pricing, strengthen competitive positioning, and boost brand awareness in a target segments.
There are two factors that can deliver a the Big Payoff in marketing research: consistency and creativity.
Here’s a fresh outlook for anyone who creates, manages or nurtures brands to success. The challenge is to become a more astute brand-thinker and decision-maker by seeing your brand or your company with new eyes, of one having very personal qualities. This article presents the author’s experience with the 5 qualities and 3 levels of brand.
Time-extended online focused interviews, as a marketing research methodology, is highly convenient for consumer and B2B respondents and delivers insights and data usually far more productive than earlier-generation qualitative methods.
This article outlines a 15 cell Brand Assessment Matrix that concisely measures brand equity. For executives, researchers, brand managers, and agencies.The first dimension of the matrix is the CORE ELEMENT or function of brand: 1) Value Bundle, 2)Brand Promise, and 3) Brand Picture. The second matrix dimension is the FIVE QUALITIES OF A GREAT BRAND. By measuring each cell of the matrix — internally and externally — a comprehensive assessment results without long questionnaires.
Here are 10 hot tips for marketing research.
Power Decisions Group consultants describe when and how to take advantage of the many “do-it-yourself” marketing research resources such as SurveyMonkey.com, MarketTools.com and others.
One of the more important ingredients to a ‘killer strategy’ is taking time out to get away from the game; relax; and think clearly. Really, it sounds so time-wasting and unproductive. Yet, getting away – setting aside the complexities of a decision and your selection weights, and the vagaries of marketing intelligence — can be one of the best time investments to distill and reflect. When generating ideas, we
Inside the Idea Tank: An inside look at ‘Geekdom’ as a model for intelligence expansion through collaboration… Product developers take note: This video is worth a look for expanding thinking as to how to cross-polinate both knowledge, expertise and ideas. Accelerated marketing thinking and marketing knowledge leads to great ideas for products and services.