See on Scoop.it – New product development
Keeping our eyes on #productdevelopment moves, we see SnapIt screen capture #targeting bloggers, app developers, and web designers . Yes, well tuned #marketing targets is half the job of #newproduct intros.
See on www.digeus.com
See on Scoop.it – Product research to drive brand success
Tips for generating #marketing ideas and managing the process. Useful for advertising, new product, new markets, or brand naming.
See on blog.powerdecisions.com
Cell Phones Impact Market Survey results …method and sampling selection critical in mobile world
Via Scoop.it – Product research to drive brand success
Recent national #survey reports differences in landline vs. cell phone results. ORC study shows importance of both survey design and sampling method if seeking valid #marketingresearch data for #marketing decisions. See our discussion of #research methods pros & cons @ http://bit.ly/GEPANm
ORC source: http://bit.ly/GLHqk1
Via Scoop.it – Product research to drive brand success
If Apple is the king of design, why are the iPhone and iPad designs the same as the previous generations? Maggie Reardon — CNet explains.
Via Scoop.it – Product research to drive brand success
Surveying your customers regularly and in a variety of ways is a critical part of running a successful business, regardless of your industry, product or service.
Via www.huffingtonpost.com
Lexus leads in long-term dependability, Chrysler falters – USA TODAY
Via Scoop.it – Great Brands
USA TODAY Lexus leads in long-term dependability, Chrysler faltersUSA TODAYBy Chris Woodyard, USA TODAY Three luxury brands, led by Lexus, ranked at the top of JD Power and Associates’ closely watched Vehicle Dependability Study and all four of…
Via content.usatoday.com
Via Scoop.it – Decision making research for marketing strategy
A selection of whitepapers on marketing research process and steps by experienced marketing consulting firm that gives concise guidelines on when to use qualitative and quantitative market research tool, issues and process of new product research, and decision tools known as decision mapping.
Via blog.powerdecisions.com
Via Scoop.it – Product research to drive brand success
When movie-rental company Netflix raised its prices last July, customers set the Internet aflame with their ire. It’s time to reflect: Here are six lessons for business…
Via www.entrepreneur.com
Via Scoop.it – Product research to drive brand success
New blog post useful for marketing execs, business owners, CEOs….
“Ten tips for executives & CMOs to get real value from marketing research.” Marketing management consultants describe approach.
Via blog.powerdecisions.com
There’s been discussion in the media lately about brand loyalty . This blog post pin-points a precise definition of brand loyalty, guideposts for measurement, and its critical value to CMO’s and marketing directors.
about Power Decisions Group
Via blog.powerdecisions.com
Here’s a worthwhile article on the fundamentals and reasons why brand tracking and brand equity research should be done on a consistent schedule. Without it, we can begin to rely on an ‘old story’ about our brand position and that of our competitors.
The author, Kristy Gulsvig leads by saying, “ I am a big proponent of brand research. Research teaches you things about your company that you could not possibly figure out on your own, helps to answer questions you didn’t realize needed to be asked.” Via www.brandingbusiness.com
For more about brand research, see http://www.powerdecisions.com/brand-research.cfm
I thought I’d pass on to you the trend following article by MarketingProfs blogger Ann Handley as she reviews David Meerman Scott’s latest book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Via www.mpdailyfix.com
This brings up for me the critical importance of understanding the nuances of your brand positioning; and knowing how your brand sits in the minds of your market.
Plain and simple, “Newsjacking” is a marcom tactic. To have tactics, like this one, make sense; a solid strategy must be in place.
For more about understanding your brand position, see http://www.powerdecisions.com/positioning-research.cfm
Brief overview Via www.cambridgecap.com of ‘going green’ strategy in the senior living #marketing space. Anticipating the future. How can your business anticipate the future?
See for more thoughts on strategy and tactics…
http://www.powerdecisions.com/product-research.cfm
The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased ‘buy down’ behavior among consumers, or purchasing less expensive brands in order to …
Via indiacurrentaffairs.org
Social media as one of many product research and concept testing… Worth a read… not a quantitative method… more qualitative… yet valuable for a fast surface sounding …
Via www.socialmediaexaminer.com
