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	<title>Strategic Brand Research &#187; brand equity</title>
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	<description>Branding &#38; Marketing Research: Observations &#38; Thoughts for Share Building Strategy</description>
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		<title>Consistency is the key &#8230; 5 Myths About Brand Research</title>
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		<pubDate>Wed, 16 Nov 2011 21:39:51 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[brand equity]]></category>
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		<description><![CDATA[Here&#8217;s a worthwhile article on the fundamentals and reasons why brand tracking and brand equity research should be done on a consistent schedule.   Without it, we can begin to rely on an &#8216;old story&#8217; about our brand position and that of our competitors. The author, Kristy Gulsvig leads by saying, &#8220; I am a big proponent [...]]]></description>
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		<title>BAM : The Matrix for Rating Your Brand</title>
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		<pubDate>Thu, 26 Mar 2009 20:04:20 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Research Design]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding decisions]]></category>
		<category><![CDATA[branding research]]></category>
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		<description><![CDATA[BAM &#8212; The matrix that captures all of brand essence BAM is the branding research and assessment tool we&#8217;ve developed over years of conducting brand equity research for brand managers, advertising agencies, and branding shops. It distills our way of thinking about, and measuring brand essence. It&#8217;s simple, yet robust. It&#8217;s simple because the sum [...]]]></description>
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