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	<title>Strategic Brand Research &#187; Decision Making</title>
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	<description>Branding &#38; Marketing Research: Observations &#38; Thoughts for Share Building Strategy</description>
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		<title>Advantages of Short Term Market Research Online Communities, or Neighborhoods</title>
		<link>http://www.powerdecisions.net/advantages-of-short-term-market-research-online-communities-or-neighborhoods/</link>
		<comments>http://www.powerdecisions.net/advantages-of-short-term-market-research-online-communities-or-neighborhoods/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 17:05:55 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Market Research Online Communities]]></category>

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		<description><![CDATA[Research Neighborhoods and Communities &#8212; the advantages 
Neighborhoods offer a number of advantages over conventional &#8220;point in time&#8221; qualitative research methodologies (like focus groups and online bulletin boards), including:


Stays Active and Available in Parallel to Internal Decision Making Process  &#8211; Decision Making within a company&#8217;s brand management, or executive management, structure happens over days, [...]]]></description>
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		<title>Decision Mapping : A Fast Start for Marketing Strategy.</title>
		<link>http://www.powerdecisions.net/decision-mapping-a-fast-low-cost-start-for-marketing-strategy-decisions/</link>
		<comments>http://www.powerdecisions.net/decision-mapping-a-fast-low-cost-start-for-marketing-strategy-decisions/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 22:06:42 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Marketing Research Design]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Key Sections
 




Decision Mapping Steps
 Benefits of Decision Mapping
 The &#8220;ThinDecision&#8221; Trap
 The Mindset





Decision Mapping is a way of thinking, and a set of tools. While not intended as a complete strategy-building process, it&#8217;s an efficient first step to get into action.  Any size organization can use it to enhance their strategic decision making.
It also saves [...]]]></description>
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