Listening to customers
2009 March 1
The marketing and advertising press reported last week a lament by Proctor & Gambles top marketing guru that upfront listening to customers is becoming a lost art, or at least, a lost inclination.
”Kim Dedeker complained that P&G currently spends about 80% of its market research budget on evaluating ideas prior to launch rather than listening to consumers at the beginning or end of a product launch to help generate ideas or improve products.” The Daily Research News Online reported.
Daily Research News Online no. 9481 – P&G Research Head Mourns MR’s Lost Listening Skills.
