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	<title>Strategic Brand Research &#187; brand equity</title>
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	<description>Branding &#38; Marketing Research: Observations &#38; Thoughts for Share Building Strategy</description>
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		<title>BAM : The Matrix for Rating Your Brand</title>
		<link>http://www.powerdecisions.net/branding-research-methodology/</link>
		<comments>http://www.powerdecisions.net/branding-research-methodology/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 20:04:20 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Research Design]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding decisions]]></category>
		<category><![CDATA[branding research]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[relevant market]]></category>

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		<description><![CDATA[BAM &#8212; The matrix that captures all of brand essence
BAM is the branding research and assessment tool we&#8217;ve developed over years of conducting brand equity research for brand managers, advertising agencies, and branding shops.  It distills our way of thinking about, and measuring brand essence.  It&#8217;s simple, yet robust.  It&#8217;s simple because [...]]]></description>
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