<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Strategic Brand Research &#187; branding research</title>
	<atom:link href="http://www.powerdecisions.net/tag/branding-research/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.powerdecisions.net</link>
	<description>Branding &#38; Marketing Research: Observations &#38; Thoughts for Share Building Strategy</description>
	<lastBuildDate>Mon, 25 Jan 2010 16:31:15 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>What&#8217;s New in Branding?</title>
		<link>http://www.powerdecisions.net/whats-new-in-branding/</link>
		<comments>http://www.powerdecisions.net/whats-new-in-branding/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:02:27 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Research Tools]]></category>
		<category><![CDATA[branding research]]></category>

		<guid isPermaLink="false">http://www.powerdecisions.net/?p=210</guid>
		<description><![CDATA[Let&#8217;s keep branding simple!

Branding, as an idea, seems to be held by many as the hot new thing in marketing.
But really, brand is the very oldest of marketing concepts. Branding started with trademarks and physical marks or &#8220;brands&#8221; on craft products, property, and animals.  All this to identify the maker or owner. So first, a [...]]]></description>
		<wfw:commentRss>http://www.powerdecisions.net/whats-new-in-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BAM : The Matrix for Rating Your Brand</title>
		<link>http://www.powerdecisions.net/branding-research-methodology/</link>
		<comments>http://www.powerdecisions.net/branding-research-methodology/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 20:04:20 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Research Design]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding decisions]]></category>
		<category><![CDATA[branding research]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[relevant market]]></category>

		<guid isPermaLink="false">http://www.powerdecisions.net/?p=211</guid>
		<description><![CDATA[BAM &#8212; The matrix that captures all of brand essence
BAM is the branding research and assessment tool we&#8217;ve developed over years of conducting brand equity research for brand managers, advertising agencies, and branding shops.  It distills our way of thinking about, and measuring brand essence.  It&#8217;s simple, yet robust.  It&#8217;s simple because [...]]]></description>
		<wfw:commentRss>http://www.powerdecisions.net/branding-research-methodology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of creating a new &#8216;market space&#8217; or product category.</title>
		<link>http://www.powerdecisions.net/owning-a-new-market-space-or-product-category/</link>
		<comments>http://www.powerdecisions.net/owning-a-new-market-space-or-product-category/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 00:42:10 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Product Development research]]></category>
		<category><![CDATA[branding research]]></category>
		<category><![CDATA[new products strategy]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://powerdecisions.net/?p=42</guid>
		<description><![CDATA[Marketing conversations are often dominated by 'branding'.   Brand advocates talk about such topics as building the brand, defending the brand, brand essence, brand equity, brand this, brand that.

The brand focus usually has the premise of an existing category, a known battlefield where your brand is fighting it out with a slew of others.  Yet, one of the high impact moves with a new or repositioned brand is to shift or redefine the playing field.   When this is succussfully done, at Power Decisions we call these players "category makers".]]></description>
		<wfw:commentRss>http://www.powerdecisions.net/owning-a-new-market-space-or-product-category/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Listening to customers</title>
		<link>http://www.powerdecisions.net/listening-to-customers/</link>
		<comments>http://www.powerdecisions.net/listening-to-customers/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 00:30:34 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Research Tools]]></category>
		<category><![CDATA[branding research]]></category>
		<category><![CDATA[Marketing Research Tools]]></category>

		<guid isPermaLink="false">http://powerdecisions.net/?p=26</guid>
		<description><![CDATA[Marketing research tools: Importance of doing marketing research up front prior to a product launch, pricing change, branding launch or re-launch..]]></description>
		<wfw:commentRss>http://www.powerdecisions.net/listening-to-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Think of Your Brand as a Person</title>
		<link>http://www.powerdecisions.net/think-of-your-brand-as-a-person/</link>
		<comments>http://www.powerdecisions.net/think-of-your-brand-as-a-person/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 06:44:46 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[branding research]]></category>
		<category><![CDATA[qualities of great brands]]></category>

		<guid isPermaLink="false">http://www.powerdecisions.net/?p=149</guid>
		<description><![CDATA[Here’s a fresh outlook for anyone who creates, manages or nurtures brands to success.  The challenge is to become a more astute brand-thinker and decision-maker by seeing your brand or your company with new eyes, of one having very personal qualities.]]></description>
		<wfw:commentRss>http://www.powerdecisions.net/think-of-your-brand-as-a-person/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
