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	<title>Strategic Brand Research &#187; positioning</title>
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	<description>Branding &#38; Marketing Research: Observations &#38; Thoughts for Share Building Strategy</description>
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		<title>Using the 5 Qualities of Great Brands: Public Colleges Get a Surge of Applicants</title>
		<link>http://www.powerdecisions.net/using-th-5-qualities-of-great-brands-public-colleges/</link>
		<comments>http://www.powerdecisions.net/using-th-5-qualities-of-great-brands-public-colleges/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 05:42:32 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[marketing landscape]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[qualities of great brands]]></category>

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		<description><![CDATA[...if the five key qualities of great brands are kept in focus, your brand will be ready to harvest unforeseen turns in the market landscape...]]></description>
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		<title>The power of creating a new &#8216;market space&#8217; or product category.</title>
		<link>http://www.powerdecisions.net/owning-a-new-market-space-or-product-category/</link>
		<comments>http://www.powerdecisions.net/owning-a-new-market-space-or-product-category/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 00:42:10 +0000</pubDate>
		<dc:creator>Tom Brown</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Product Development research]]></category>
		<category><![CDATA[branding research]]></category>
		<category><![CDATA[new products strategy]]></category>
		<category><![CDATA[positioning]]></category>

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		<description><![CDATA[Marketing conversations are often dominated by 'branding'.   Brand advocates talk about such topics as building the brand, defending the brand, brand essence, brand equity, brand this, brand that.

The brand focus usually has the premise of an existing category, a known battlefield where your brand is fighting it out with a slew of others.  Yet, one of the high impact moves with a new or repositioned brand is to shift or redefine the playing field.   When this is succussfully done, at Power Decisions we call these players "category makers".]]></description>
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