Using the 5 Qualities of Great Brands: Public Colleges Get a Surge of Applicants

Stinker: So today we see this note in the NYT that good public colleges are receiving a new rush of interest from top students.  This is a “stinker” because it’s an unexpected turn of events: something we, in our stereotypical thinking, wouldn’t assume would happen.  Yet, the State University of New York (SUNY), for example, is attracting some student applicants who might have sought the Ivy League, Stanford, or Berkeley in rosier economic times.

The question is: what can  business decision makers learn about branding from this news.   Simply, if the five key qualities of great brands are kept in focus, your brand will be ready to harvest unforeseen turns in the market landscape, read: intense cost sensitivity due to the exploding recession.

One of our Great Brand Qualities is CONSISTENCY.  Great brands create a consistent experience for customers time after time.  This consistency builds a brand position quality of trust and reliability.   

Lesson: pay attention always to the Great Brand Qualities.

See article from NYT: http://tinyurl.com/college-brand